Website prototype

This is a personal project to create a brand and website concept for a fictional, modern plant shop called ‘Foliage’. The shop sells a variety of houseplants and gifts which are sold in store as well as delivered straight to customers’ doorsteps.

First I chose a clean, rounded font for a fresh look and also designed graphics of plant silhouettes that could be used across the brand. I followed one of the leaf motifs to design the logomark and logotype, using a tendril-like line to connect the f and g. I chose earthy colours that would create a natural comparison to potted plants.

I created visuals of branded packaging that the shop could use. I also created a prototype for a website which showcased the shop front with plant collections, gifts and a blog.

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